Target Audience

According to this National Readership Sales information table in July 2008 - June 2009, ( which is approximately when Paramore were on these magazines) the biggest proportion of readers of Kerrang! were 15-40 year olds and were male. There was a total of 37800 15-45 year olds, and out of the total, 29000 were men.

This outcome is very similar to that of NME. The majority of the readers were aged 15-45 and again, were men. I did notice that there was quite a high percentage of upper class people who read NME and Kerrang!: approximately 0.9% of the complete estimated population in fact.


From these results, I have come to a slight conclusion that mostly teenagers would like Paramore's music. I conducted a short questionnaire to twenty students around my college to find out...

These are the questions, and the results are printed next to the different options:

What age group do you think the band Paramore are aimed at?

Ages 5 - 10 0
Ages 11 - 15 5
Ages 16 - 20 12
Ages 21 upwards 3

What class do you think the band are aimed at?
Upper
Middle 6
Lower 8
Working 4

Would you say there are any sub-cultures related with this band?

Yes 16
No 4


If so, state one of the listed sub-cultures :

Gansters 0
Goths 5
Emo's 9
Punks 4
Ravers 2

From this information that I have gathered, I have come to a conclusion as to what the target audience is for this band:

I believe that Paramore are aimed at lower/middle class male and female teenagers.

They could also be related with the sub-culture of Emo's and Goths.

Email to Record Label

Copyright is very important to the music industry as it ensures that the artist/songwriters songs are not copied or used without their consent - which in fact is illegal. It also ensures that the artists/songwriters get fair pay for their work in royalties.

Song Choice

The song we have chosen to create a video for is Paramore - The only exception. We chose this because it is practically acoustic and it would be easier for an acoustic guitar to play along. Also, we feel this song has the potential for a story line.

http://www.dailymotion.com/video/xcz0tf_paramore-the-only-exception_music

Lyrics:

When I was younger
I saw my daddy cry
And curse at the wind
He broke his own heart
And I watched
As he tried to reassemble it

And my momma swore that
She would never let herself forget
And that was the day that I promised
I'd never sing of love
If it does not exist

But darlin,
You, are, the only exception
But, you, are, the only exception
But, you, are, the only exception
You, are, the only exception

Maybe I know, somewhere
Deep in my soul
That love never lasts
And we've got to find other ways
To make it alone
Or keep a straight face

And I've always lived like this
Keeping a comfortable, distance
And up until now
I'd sworn to myself that I'm content
With loneliness

Because none of it was ever worth the risk, but

You, are, the only exception
You, are, the only exception
You, are, the only exception
You, are, the only exception

I've got a tight grip on reality
But I can't let go of what's in front of me here
I know your leaving in the morning, when you wake up
Leave me with some kind of proof it's not a dream

Oh

You, are, the only exception
You, are, the only exception
You, are, the only exception
You, are, the only exception

You, are, the only exception
You, are, the only exception
You, are, the only exception
You, are, the only exception

And I'm on my way to believing.

Exploring a music video

Queen - I Want to Break Free
http://www.youtube.com/watch?v=9hMrY8jysdg

In this video, the director creates quite a humorous atmosphere. This is because it is set in an everyday situation and the characters in the video are all men dressed up in drag. This reflects the genre of glam rock because of their costumes and make up. For example, the leotard that Freddie Mercury wears in parts of the song. This video could also appeal to its audience because earlier on in his career, Freddie Mercury had revealed his homosexuality. The song 'I Want to Break Free' reflects him coming out and it encourages gay people to do the same.

Tenacious D - Tribute
http://www.youtube.com/watch?v=pcJwz7wu8_s&ob=av2e

This video creates quite a lighthearted atmosphere at the beginning, but also becomes quite sinister as it goes on. This atmosphere fits the genre of rock in the mise en scene, as characters such as the Devil are used within it. The target audience of the video is probably teenagers aged about 13 - 19. The video fits that target audience as a lot of people this age aspire to be rock stars, just like Jack Black and Kyle Gass in this video. This is complimented in the mise en scene as they filmed it in a karaoke booth in a shopping mall - pretending it was a professional recording studio.

Robert Palmer - Addicted to Love
http://www.youtube.com/watch?v=XcATvu5f9vE&ob=av3e

This video instantly portrays a very sexual mood. This is shown within the mise en scene as some of the women in the background make provocative movements. It is also shown within the cinematography as there are quite a few shots of the women's legs. The director is giving the message that women are inferior to men because all the women are dressed up in the same costumes with the same makeup, and its only the man who is different. This video is aimed at men probably in their late teens to mid 20's. It fits that audience as the song and video is mostly about sex.

Extreme - More Than Words
http://www.dailymotion.com/video/xhqge_extreme-more-than-words_music

This video creates a sense of calmness, and also in places, a sense of irony. The irony is achieved because Extreme are a heavy rock band, and this song is acoustic and the lyrics are quite 'deep', whereas you stereotype rock lyrics to be the complete opposite. The sense of calmness is shown in the editing as it is in black and white and the cutting between shots is quite slow. Also in the cinematography, they use a lot of close ups to show their emotion. This video has a faint storyline: The band have finished rehearsing their rock music and now they are chilling out whilst playing this song.