Target Audience

According to this National Readership Sales information table in July 2008 - June 2009, ( which is approximately when Paramore were on these magazines) the biggest proportion of readers of Kerrang! were 15-40 year olds and were male. There was a total of 37800 15-45 year olds, and out of the total, 29000 were men.

This outcome is very similar to that of NME. The majority of the readers were aged 15-45 and again, were men. I did notice that there was quite a high percentage of upper class people who read NME and Kerrang!: approximately 0.9% of the complete estimated population in fact.


From these results, I have come to a slight conclusion that mostly teenagers would like Paramore's music. I conducted a short questionnaire to twenty students around my college to find out...

These are the questions, and the results are printed next to the different options:

What age group do you think the band Paramore are aimed at?

Ages 5 - 10 0
Ages 11 - 15 5
Ages 16 - 20 12
Ages 21 upwards 3

What class do you think the band are aimed at?
Upper
Middle 6
Lower 8
Working 4

Would you say there are any sub-cultures related with this band?

Yes 16
No 4


If so, state one of the listed sub-cultures :

Gansters 0
Goths 5
Emo's 9
Punks 4
Ravers 2

From this information that I have gathered, I have come to a conclusion as to what the target audience is for this band:

I believe that Paramore are aimed at lower/middle class male and female teenagers.

They could also be related with the sub-culture of Emo's and Goths.