Digipack Evaluation

I think my Digipack design, was overall a resounding success. I consider the main picture on the front cover is very striking to the viewer, thus making it one of its strong points. This is because it shows the divide between the two characters on it. It is as if they are only half of themselves, and the only thing keeping them close are the words 'The Only Exception', written in a very thin basic font. I put a yellow tint on both the characters in the picture to make them stand out against the solid white background. On the spine, I kept with the black and white theme, because they stand out against each other. Other than the writing 'Paramore The Only Exception', I put the band's record label - Fueled By Ramen's logo on the black parts.

On the back I took a screen shot from the stop motion animation and placed it on the back, taking up just over half of the page. I wanted this on the Digipack, because I think it plays a major role in the video's narrative, because in the song, the singer is talking about when she was younger and seeing her parents break up - the stop motion is like a children's drawing, so it was as if it was from her perspective. Below that, is the contents of each disk, written in the same fonts as on the front. I wrote them in red because it also stands out, and contrasts with the white on the cover. Next to that is a slightly sinister, edited picture of the recording in process light which we used in our video. The editing effect on it, worked nicely once put on the digipack. The picture below shows the before-during- and after editing process of this picture.

I then added copyright dialogue, the record labels logo, bar code, and other typical DVD things, that make it look more professional.

On the inside, I went with a simple chequered pattern, which is popular with the target audience, and played around with it by changing the shapes of the squares. This was easily done in Photoshop, by simple drawing the lines and colouring them im with the bucket tool. I then edited pictures taken in our filming locations and put them over some of the squares. I did a simple editing process for each of the pictures, by increasing the contrast , and lowering the brightness several times on each picture.

Feedback

This feedback was taken from Facebook

I am very pleased with my feedback. It shows that it had an instant impact of the viewer, and that colour choice and font design were used effectively. Both people who commented stated that they were not too keen on the stop motion picture on the back, and they gave some ways in which I could improve it. Overall, I fell this task was a success, and I have learnt how to create a good, strong impacting digipack.