A digipack is a style of DVD packaging made of card, consisting of a fold out section usually containing such information as : live DVD, concept art, bonus features, lyrics etc. Digipacks do cost more than the average CD album, but they give the consumer a larger insight into the band, which potentially results in more interest. Digipacks are much more enviromentally friendly than the average CD case as well, because it is only made up of paper and cardboard.
This digipack below is for the band Sum 41. Sum 41 has a very similar target audience to Paramore, so this is a good example to evaluate. As you can see, there is the typical fold out section on the left, containing a brief history if the band, and information on its members. There are simple colour schemes of black, white, and pink that reflect the target audience nicely. Behind the CD's, there is some rough looking artwork, which emphasises the chaos within the music.
This next digipack is for the band Blink 182, and is still within the same target audience as Paramore. As you can see, it is very similar to the design of the Sum 41 digipack, in the way that there are two CD's with a fold out section. This Blink 182 digipack fits the target audience well, because the simple dark colours contrast well with the brightness of the CD's, which are made to symbolise traffic lights. The CD's are also the same colours as Blink 182's logo, and each have a different picture on, which obviously reflects something within the music.
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