Sunday, 10 April 2011

Advert Feedback and Evaluation

The making and completion of my digipack advert was a complete success. In order to get feedback, I posted my advert on facebook and these were the results...

















Overall, I think that my advert was generally well received. My feedback was pretty much all good, and I can sense from it, that they liked the simplicity. This was my aim in this piece, because the simplistic background makes the picture far more striking. From this feedback, I can sense that I achieved my goal to create a simple but effective advert, mainly due to the fonts. They were commented on several times - saying 'Nice and east to read', 'good font, good size', 'Simplistic font works fantastically', and ' The text is also simple but effective'. The image of the two characters had an impact on the readers as well, as you can tell through the comment 'Your positioning of the photo's is excellent, the symbology of the gap between you is really cool'. Finally, I have achieved making my advert similar to the digipack - by using the same fonts, similar picture, and same colour schemes. This has worked as you can tell through the first comment ' Image used that connect to the digipak and really draw attention for people!'.

During the making of this advert, I have learnt that less is more. The advert does not need to be busy in order to fulfil its job, it just needs to be carefully constructed. I also learnt how to cut and edit, and resize pictures to fit a specific need within Photoshop.

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